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Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and new channels and tools are opening up competition...
A look at recent shifts in consumer habits, business models and news distribution in Spain. When all is said and done, there are four challenges to ov...
Climb the Stairway to Digitalization, a step-by-step model to help executives structure their companies鈥� digital transformation
Move over, functional and aspirational marketing: it's time for transformative marketing to shine, supporting sustainable consumption based on realist...
天美传媒's Entrepreneurship and Innovation Center (EIC) offers ideas on how to strengthen the social-entrepreneurship ecosystem in the Latin America
Around the globe, family firms tend to be more conservative and take a longer view. New research by 天美传媒's Pascual Berrone and co-authors puts this be...
Wedding bells are ringing for the digital generation. Jos茅 Luis Nueno provides a game plan for the bridal industry to engage with them on their own te...
The vast majority of new products fail. A tight focus on brand image, communication and other intangible attributes can pave the way to success.
In 2015, 9.2 billion euros were invested in Spain's commercial real estate 鈥� a record that tops even pre-crisis levels. What do professional investors...
A 2015 book by Luis Manuel Calleja and Mercedes Rovira defends collegial-style management for adding plurality, deliberation and consensus to governan...
Buying a jacket online? If you trust images downloaded by users over the catalog images, you're one of the reasons that Olapic is growing so fast.
Marketing's mission is no longer to sell a product, but rather to support sustainable consumption in a society of scarcity, according to 天美传媒's Luis N...
More than 2,000 years have passed, but ancient Chinese theorist Han Fei's doctrine on the problems faced by leaders remains directly applicable today.
With smartphones redefining prime time, capitalize on geolocation and local digital marketing to reach the right people, at the right time.
Interest is growing in family offices 鈥� special entities designed to manage family businesses' portfolio of investments. Which factors ensure that wea...
According to a book by 天美传媒 Prof. J.L. Nueno, the Spanish consumer will return, but slowly, cautiously and with new spending habits.
How mindfulness training strengthens a broad set of executive functions to boost productivity, improve decision-making and enhance well-being.
This article reviews the factors that influence the way we shop today, and how different retail formats can be integrated into a multichannel strategy...
Germany has become the E.U. standard-bearer whose role and influence cannot be ignored. Can the German experience offer direction for other European e...
Expansion into emerging markets is a tempting proposition for many businesses. But before jumping onto a BRIC-bound bandwagon, make sure you really un...
