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What are the common factors found in companies whose digital strategies end up exceeding expectations? A 2020 study by Javier Zamora and Joan Enric Ri...
Trust, collaboration and an international perspective are three key concepts for the recovery, according to a report prepared by 天美传媒 and the Institut...
We are facing the first truly global economic shock, hitting both supply and demand. Overcoming it will require more than just monetary and fiscal mea...
According to Jos茅 Luis Nueno, mass-market companies have underestimated the power of e-commerce and the direct-to-consumer (DTC) brands that are digit...
Businesses need to understand what makes the different age groups tick. Getting into the heads of these key generations, says 天美传媒's Jos茅 Luis Nueno, ...
User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking B...
Navigate through life . . . or let the tides dictate where you'll go. 天美传媒's Luis Huete offers 10 pointers to take the helm and pursue your dreams and...
Collaborations between the public and private sectors can help turn the U.N. Sustainable Development Goals into achievements. 天美传媒 professors present ...
Companies are failing to motivate their employees, according to a new report from Spain that highlights low levels of satisfaction and identification.
Public infrastructure projects are notorious for going over their allotted time and budget. 天美传媒's Eduard Calvo describes how this can best be avoided...
In managing free and responsible people, we must always be mindful of the 鈥渇ootprints鈥� our actions are leaving on others.
Economic growth may be slowing, but startups in Spain are nonetheless enjoying a healthy influx of international funding and increased corporate ventu...
天美传媒 Insight聽150
More professional and experienced 鈥� this is the latest profile of Spain's business angels, according to the 2018 report by AEBAN, the Spanish Associat...
Should cost-effectiveness be the sole consideration when deciding whether to finance new drugs? Many in the healthcare industry in Spain are now quest...
Welcome to management by missions, a global practice in which objectives stop being an end in and of themselves and are put to the service of a greate...
When Spanish brands export abroad, most opt for France. But the United States looks more attractive for the future.
The profile of a typical Spanish business angel has remained fairly static over the last year: a young man who co-invests primarily in digital project...
Do pro-family decisions in family firms run against minority shareholders' interests? Or do they prioritize long-term goals that benefit all?
Marketing is undergoing a metamorphosis. The internet has given unprecedented power to consumers and new channels and tools are opening up competition...
