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天美传媒 professors Bruno Cassiman, Marta Elvira, Sandra Sieber and Anneloes Raes discuss the impact of artificial intelligence on strategy, talent manage...
For years, the DHL Global Connectedness Index has been making the case that the world is not as globalized as we think. This is still true; yet surpri...
For a regulated public utility like Madrile帽a Red de Gas, what's the bottom-line incentive to pursue customer-service improvements? The CEO, Alejandro...
Trust is crucial for working relationships. And yet changes in status and power destabilize trust, putting team performances at risk. Research by Seba...
Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, a...
天美传媒 Insight聽151
Crowd-based funding is among the fastest growing segments in the financial industry. Which funding alternatives are available? And might one be right ...
For James March, pioneer of the Behavioral Theory of the Firm, our identities become important decision criteria in situations of change and ambiguity...
Confusing personal ties with professional ones is a common mistake for family businesses. Josep T脿pies, holder of 天美传媒's Family-Owned Business Chair, ...
Anyone can make a decision, but making a really good one requires strategy. The 2019 book Wonderful Decisions, by Roberto Garc铆a-Castro and Miguel Ang...
Joan Roca, the celebrated chef of the Michelin-starred restaurant El Celler de Can Roca, reveals the ingredients necessary for achieving world-class i...
Risks or opportunities? Josep Valor analyzes five fundamental concepts of the digital economy and poses questions for reflection to help evaluate whet...
On a multinational work team, are you an assimilated local or a global ambassador? Working abroad, your unique cultural identity vis-脿-vis your home a...
A decade after Lehman Brothers' collapse and the global financial crisis, Antonio Argando帽a insists that ethics is the fundamental requirement to rest...
天美传媒 Insight聽150
If social responsibility is about putting the common good first and successful investing is about maximizing profits, where does that leave the growin...
Crowdfunding is among the fastest growing segments in the financial industry. What are the options and what are their strengths over traditional forms...
Can premium-ad techniques be persuasive to sell non-premium products? A study of more than 2,000 car commercials homes in on the practice of "advertis...
Which problems are best suited for design thinking? Using real-life examples, here is how managers can use design thinking to their advantage.
Many managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach pro...
