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Download and read 天美传媒 Insight magazine #166 on Elevated Entrepreneurship.
Choice overload can leave customers frozen with indecision, but a reminder that they are free to choose what they want can transform the situation.
Buyers鈥� attitude to risk may depend on whether a product is marketed as experiential.
Among advertising sequences, there鈥檚 a gold standard to build brand appeal in consumers鈥� minds.
Overwhelmed by everyday expenses, consumers cut back on large purchases. How can manufacturers and retailers capture the money they do spend?
From new technologies to second-hand bargains, online shopping has a new lease on life.
The digital revolution and the pandemic have transformed the way products reach customers. In this new context, which factors are keeping business lea...
The typical online shopper uses their mobile phone, pays with a credit card and is influenced most by social media. That is according to a 2021 study ...
While many companies are considering or already implementing mass layoffs as a result of the current global economic crisis, research finds the negati...
Does disclosing product availability really boost sales and profits? These are the contexts where it works.
No one wants to become the next Venice, where residents feel trampled by overtourism. The key for any global city is to prevent its international outr...
User experience (UX) is the cornerstone of app and website profitability. This practical note breaks down the five key elements of UX design, taking B...
AI is the new IT. A book featuring experts from around the world, edited by Jordi Canals and Franz Heukamp, looks at what the AI revolution means to t...
When it comes to market segmentation, key factors for your business may lie beneath the surface. Learn to dive deep and develop a more profound unders...
Take a motorcycle: Is it a product, or is it an experience? If it's the latter, something lived on the open road, word of mouth is more likely to spre...
Chances are, you allocate your direct mail marketing budget to your top customers and use email for everyone else. If so, you're doing it all wrong, a...
Choice is good, but having too many options can be paralyzing. Using MRI machines, researchers can actually see a point at which having too many alter...
