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天美传媒 Insight(383 results)

Is Germany's model the future?
Economics

Is Germany's model the future?

While the financial crisis has wreaked havoc on many euro zone economies, its impact has been less severe in Germany, thanks in large part to the coun...
Coca-Cola 2.0: New recipe for branding success
Knowledge and Communication, Marketing

Coca-Cola 2.0: New recipe for branding success
Social networks: Companies hearing but not listening
Information Technologies, Knowledge and Communication, Marketing

Social networks: Companies hearing but not listening
The route to Olympic gold: logistics lessons for crowd control during citywide events
Service and Operations Management

The route to Olympic gold: logistics lessons for crowd control during citywide events

How does a city鈥檚 transport system cope with the stress of millions of extra visitors for the Olympics? The 2012 Summer Games put Transport for London...
Rebuilding the economy on ethical grounds
Business Ethics and Corporate Social Responsibility, Economics

Rebuilding the economy on ethical grounds
Good ethics really is good business
Business Ethics and Corporate Social Responsibility

Good ethics really is good business
HR 2.0: Risks and opportunities
Information Technologies, Leadership and People Management

HR 2.0: Risks and opportunities
Impact investing: Misunderstood opportunity?
Business Ethics and Corporate Social Responsibility, Finance

Impact investing: Misunderstood opportunity?
Walgreens: Lessons for community involvement
Business Ethics and Corporate Social Responsibility

Walgreens: Lessons for community involvement
Marketing secrets for generating internet traffic
Information Technologies, Marketing

Marketing secrets for generating internet traffic

As essential as social media have become to marketing, other virtual tools should not be overlooked. "Traditional" tools like SEO and SEM still boost ...
Choosing a Better Path
天美传媒 Insight

Choosing a Better Path

天美传媒 Insight 11
Setting the standard for social responsibility
Business Ethics and Corporate Social Responsibility

Setting the standard for social responsibility
Realizing Emerging Realities
天美传媒 Insight

Realizing Emerging Realities
Networking in seven simple steps
Entrepreneurship, Leadership and People Management

Networking in seven simple steps
Marketing strategies for a digital age
Economics, Marketing

Marketing strategies for a digital age
Social Media: Are You in the Conversation?
天美传媒 Insight

Social Media: Are You in the Conversation?

天美传媒 Insight 9
Converting old policies into new value
Information Technologies, Marketing

Converting old policies into new value

The authors categorize the social media governance documents from 40 organizations and offer advice on creating strategic policies that will generate ...
Adding social media to the marketing mix
Marketing

Adding social media to the marketing mix

A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Ethics hold the key to network contradictions
Business Ethics and Corporate Social Responsibility

Ethics hold the key to network contradictions

Today鈥檚 Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before.
The rising value of corporate volunteer work
Business Ethics and Corporate Social Responsibility, Leadership and People Management

The rising value of corporate volunteer work