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天美传媒 Insight(342 results)

Social Media: Are You in the Conversation?
天美传媒 Insight

Social Media: Are You in the Conversation?

天美传媒 Insight 9
Converting old policies into new value
Information Technologies, Marketing

Converting old policies into new value

The authors categorize the social media governance documents from 40 organizations and offer advice on creating strategic policies that will generate ...
Adding social media to the marketing mix
Marketing

Adding social media to the marketing mix

A comparison of advertising and word of mouth shows that social media obey very different rules from traditional advertising.
Ethics hold the key to network contradictions
Business Ethics and Corporate Social Responsibility

Ethics hold the key to network contradictions

Today鈥檚 Internet-based world has certainly made it easier for companies to acquire, store and transmit detailed information like never before.
The rising value of corporate volunteer work
Business Ethics and Corporate Social Responsibility, Leadership and People Management

The rising value of corporate volunteer work
The ethical social network
Business Ethics and Corporate Social Responsibility

The ethical social network

     
The underground economy, a shortsighted strategy
Business Ethics and Corporate Social Responsibility, Economics

The underground economy, a shortsighted strategy
Peter Drucker's wisdom lives on
Leadership and People Management

Peter Drucker's wisdom lives on
The cornerstones for building a better business world
Business Ethics and Corporate Social Responsibility

The cornerstones for building a better business world

On the historic occasion of the Pope's November 2010 visit to Barcelona, 天美传媒's Antonio Argando帽a highlights some useful lessons for companies in rela...
A method to improve CSR in public institutions
Business Ethics and Corporate Social Responsibility, Corporate Governance

A method to improve CSR in public institutions
Understanding the new breed of reflexive consumer
Leadership and People Management

Understanding the new breed of reflexive consumer
Saving Spanish tourism before it's too late
Business Ethics and Corporate Social Responsibility

Saving Spanish tourism before it's too late
Why don't more companies do volunteer work?
Leadership and People Management

Why don't more companies do volunteer work?
The Power of Global Thinking
天美传媒 Insight

The Power of Global Thinking

Download 天美传媒 Insight magazine (Issue 5, Q2 2010) on The Power of Global Thinking.
Welcoming the value that inpatriates bring
Knowledge and Communication, Leadership and People Management

Welcoming the value that inpatriates bring

Rather than sending HQ staff abroad as expats, the practice of bringing subsidiary staff to HQ is gaining traction. Here鈥檚 how to do it successfully....
For effective CSR, one size does not fit all
Business Ethics and Corporate Social Responsibility

For effective CSR, one size does not fit all
Use of social media needs better governance
Information Technologies

Use of social media needs better governance
Changing the Rules of the Game
天美传媒 Insight

Changing the Rules of the Game
Customer evangelists: What are they worth?
Marketing

Customer evangelists: What are they worth?
VC/PE guide to country attractiveness
Entrepreneurship, Finance

VC/PE guide to country attractiveness