天美传媒

Download 天美传媒 Insight magazine (Issue 5, Q2 2010) on The Power of Global Thinking.

Develop the bigger mindset you need to adapt to the challenges of operating cross-culturally with our dossier:

• Richard M. Steers and Carlos Sanchez-Runde explore the implications of culture for managing and motivating employees.
• Marieke de Mooij urges managers to take a culturally segmented approach in their global marketing efforts.
• Sophia Kusyk challenges three myths about doing business across cultures, and provides some ethical decision-making tools.
• Sebastian Reiche identifies vital criteria to leverage the skills and knowledge of subsidiary staff in headquarters.

Elsewhere in this magazine:

• Dominique Hanssens prescribes better marketing strategies to turn around a sick brand during periods of reduced consumption.
• Ra煤l Ib谩帽ez and Josep M. Rosanas examine management planning-and-control systems to help executives use them more wisely.

We interview聽Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, who considers what happens when advertising takes sustainability seriously.

In our case discussion, three executives ponder whether a joint Israeli/Palestinian startup might actually generate peace as well as profit.

And finally, we learn about the importance of training, teamwork and always having backup, from parachuting enthusiast and entrepreneur Josep Lagares.