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This two-part 天美传媒 case analyzes marketing issues associated with a controversial sector: the tobacco industry.
天美传媒 Prof. Mireia Gin茅 and colleagues estimate the impact of a firm's internal corporate governance on share price.
How does one know if a corporate merger will create value? More importantly, how much will the merger be worth? These are tricky questions to answer b...
A well-defined IT strategy is crucial for the implementation of eHealth systems for a new generation of geographically mobile patients.
Business innovation is a delicate balancing act. Download Insight magazine (Issue 14, Q3 2012) and learn to how manage innovation.
A systematic, custom-tailored model of innovation management for progressive development of an innovation culture, resulting in a self-reinforcing pro...
As a new paper argues, "Say on Pay" remains a contentious and misunderstood issue. To clear up some of this confusion, the authors address 10 myths on...
When EADS Defense & Security decided to change its supply management strategy, it faced the challenge of a new governance model, a new organizatio...
How the Global Reporting Initiative's innovative use of analogy helped to revolutionize the corporate world's approach to sustainability reporting.
Today's careers are regarded as winding paths shaped according to various stages and cycles of a person's lifetime.
天美传媒 Insight 11
For decades, offshoring involved little more than moving call centers to countries with lower labor costs. But today's new generation of offshoring in...
