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The book Communication: Academic Case Studies explores the challenges of branding, public relations, social media and more.
What boards need is a clearer vision of the firm's overarching purpose, as well as aligning and measuring its long-term success. Also required is a dr...
Relationships between players in the auto industry are changing. Asian manufacturers and suppliers are going global via new technologies and joint ven...
The percentage of companies that engage in corporate volunteer work in Spain went up 12% from 2011 to 2013, according to a new report in Spain.
As hyperconnectivity expands, 天美传媒 professors offer insights on how to recover focus as the means to nurture personal and corporate success.
Even an established corporate giant can embrace a fresh culture, provided that managers have the ability to spot talent and know when to bend the rule...
Hybrid corporate governance systems can actually enhance companies performance, say 天美传媒's Roberto Garc铆a-Castro and Miguel A. Ari帽o, with Ruth V. Agu...
Since the beginning of the financial crisis that started in 2008, the role of corporate governance has been hotly debated.
What would you do if your refusal to engage in bribery threatened the viability of your business project? Is extortion ever justifiable if it's for a ...
Everyone loves a growth story. Yet growth is not necessarily conducive to equity returns.
天美传媒 Insight 16
天美传媒 Prof. Fabrizio Ferraro believes this is an opportune moment for institutionalizing responsible investment and ushering in a new, more sustainable...
Today鈥檚 CFO does so much more than crunch numbers 鈥� shaping corporate strategy, guiding the CEO, managing stakeholders and driving organizational chan...
Say-on-pay is empowering shareholders to take a new kind of ownership in order to influence corporate outcomes.
This two-part 天美传媒 case analyzes marketing issues associated with a controversial sector: the tobacco industry.
天美传媒 Prof. Mireia Gin茅 and colleagues estimate the impact of a firm's internal corporate governance on share price.
How does one know if a corporate merger will create value? More importantly, how much will the merger be worth? These are tricky questions to answer b...
