Programs(1 results)

天美传媒 Auto Mobility Industry Meeting

Face to Face or Online | Bilingual

  • program-list-item Bilingual
  • program-list-itemFace to Face or Online
  • program-list-item2 days
  • program-list-itemPart-Time
  • program-list-itemBarcelona or Online
View more

Professors(2 results)

Marc Sachon

Marc Sachon

Professor of Operations, Information and Technology
Jes煤s Tejero

Jes煤s Tejero

Senior Lecturer of Financial Management
View more

Events(1 results)

12

May.

41 天美传媒 Auto Mobility - Campus Barcelona - Aula Magna
09:00 Barcelona
12 May
09:00 Barcelona
View all events

天美传媒 Insight(10 results)

Audience, placement, message: personalizing the marketing journey doesn鈥檛 have to be intrusive

Marketing

Audience, placement, message: personalizing the marketing journey doesn鈥檛 have to be intrusive

From addressing privacy concerns to using marketing budgets to place advertisements in context, there are ways to make maximum impact.
Gaby-Luise W眉st:

Innovation and Change, Service and Operations Management, Strategy

Gaby-Luise W眉st: "It's important to have a purpose that you're able to communicate clearly"

The President of Audi China discusses the evolution of the auto market in Asia, and why she believes it is an exciting time for the industry. In this ...
View more

Stories(8 results)

Mobility sector leaders talk smart cars and manufacturing

Mobility sector leaders talk smart cars and manufacturing

Supply chain disruption, data protection among topics at 天美传媒's 35th Mobility Industry Meeting

United in action #NowMoreThanEver

United in action #NowMoreThanEver

Good news stories of 天美传媒 alumni stepping up to help during the coronavirus crisis

Big carmakers juggle innovation and heritage

Big carmakers juggle innovation and heritage

Porsche CEO Oliver Blume speaks at 天美传媒 AUTO: "We must step out of our comfort zone"

The Car of the Future

The Car of the Future

33 天美传媒 Auto looks at evolving technologies, business models and organizations

5 Trends to Look out for in Your Industry

5 Trends to Look out for in Your Industry

Industry Meetings Provide Tools To Navigate Uncertain Future

An Apple in the Garage May Not Be Far Off

An Apple in the Garage May Not Be Far Off

Prof. Marc Sachon talks to German alumni and participants about future of auto industry

View more

Publications(32 results)

脕LVAREZ DE MON, S. (2025). Agenda para este curso. 贰虫辫补苍蝉颈贸苍. SACHON, M., KARRER, C., SASTRE BOQUET, I. (2025). Hella: Industry 4.0 in China - Teaching Note. 天美传媒, PT-72-E. MEHTA, K., STEIN, G. (2024). MBI vs Epsilon. Role of Epsilon. 天美传媒, NEG-49-E. SEGURADO, J. L., ROURE, J. (2022). Consejero independiente en un consejo de administraci贸n - Suplemento. Recursos bibliogr谩ficos. 天美传媒, ES-4.
View more

Blogs(4 results)

View more