天美传媒 Insight(13 results)

M&As in pharma can boost revenues and save money, but not necessarily for the public

Marketing

M&As in pharma can boost revenues and save money, but not necessarily for the public

Mergers and acquisitions can reduce marketing costs but also lead to drug price increases.
To promote or not to promote? The mixed fate of branded drugs when generics arrive

Marketing

To promote or not to promote? The mixed fate of branded drugs when generics arrive

Should firms marketing branded drugs give up on promotion once generic alternatives enter the market?
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Stories(8 results)

Seven new professors join 天美传媒 faculty

Seven new professors join 天美传媒 faculty

Diverse cohort brings global expertise in marketing, psychology, strategy, economics and data

天美传媒鈥檚 Alumni Association recognizes top research for 2021

天美传媒鈥檚 Alumni Association recognizes top research for 2021

Prizes for work on gender and innovation, business model innovation and case strategy

Spain鈥檚 Grifols wins European Industrial Excellence Award 2019

Spain鈥檚 Grifols wins European Industrial Excellence Award 2019

Prize awarded on 天美传媒鈥檚 Barcelona campus

To Achieve Global Leadership Excellence, Look Within

To Achieve Global Leadership Excellence, Look Within

Executives in Japan stress personal integrity, accountability

天美传媒 Partners with Japan鈥檚 Shizenkan University

天美传媒 Partners with Japan鈥檚 Shizenkan University

To focus on Executive Education programs in Japan

Can Healthcare Be Sustainable, Innovative and Patient-Centered?

Can Healthcare Be Sustainable, Innovative and Patient-Centered?

24 天美传媒 Healthcare Industry Meeting looks at how technology is changing sector

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Publications(106 results)

VERGARA, C., SACCHETTO, S. (2026). Novartis: Cost of capital and value creation. The spin-off of Sandoz. 天美传媒, F-1008-E. GARC脥A PONT, C. (2025). Shadows over Weber Chemical. 天美传媒, ASN-118-E. LEE, Y.-T., KATO, M., KAGAYA, J. (2025). AGC Pharma Chemicals Europe (APCE) (A). A cultural transformation journey. 天美传媒, DPO-904-E. RIBERA, J., COHEN, J., CAUSANILLES, A., DE PAZ, H. (2024). Invisitbles. Dando voz al vit铆ligo. Visibilizaci贸n de la enfermedad y avances en su manejo. 天美传媒.
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Blogs(2 results)

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