天美传媒 Search | 天美传媒

天美传媒 Insight(130 results)

E-commerce visits capture an average of 17 minutes of user attention per session

With 67% of shoppers browsing online stores, e-commerce has become a showcase, competing with social media for attention.

Marketing

How political polarization is rewriting the marketing plan

As national-populism surges, a brand鈥檚 perceived country of origin has become a key factor in shaping marketing strategies.

Stories(81 results)

Four new professors join 天美传媒 faculty

They are experts in areas such as the circular economy, digital platforms, entrepreneurship and business leadership

Three New Professors Join 天美传媒 Faculty

They are experts in sustainable operations and the circular economy, the effects of inflation on labor and financial markets, and consumer behavior in response to advertising and pricing.

Five New Professors Join 天美传媒鈥檚 Faculty

These additions follow those who joined earlier in 2024: Martin Jacob, a tax expert and advisor to the German government, and Pablo Hern谩ndez de Cos, former Governor of the Bank of Spain

Prof. Pere Agell (1928-2024)

A pioneer in quantitative analysis, he was a much-loved teacher who left an indelible mark on everyone who knew him.

Javier Quintanilla Named New Director of 天美传媒鈥檚 Madrid Campus

His appointment coincides with 天美传媒鈥檚 50th anniversary in Madrid

Pablo Hern谩ndez de Cos joins 天美传媒 as Professor of Economics

Hern谩ndez de Cos holds a PhD in Economics, specializing in macroeconomics, fiscal and monetary policy, and financial stability

Publications(2.296 results)

GONZ脕LEZ, J. (2026). La direcci贸n de ventas: una visi贸n general. 天美传媒, MN-434. GONZ脕LEZ, J. (2026). Sales management: An overview. 天美传媒, MN-434-E. APARICIO, D. (2026). EROSKI: Artificial Intelligence for Pricing and Electronic Shelf Labels. 天美传媒, M-1447-E. APARICIO, D. (2026). EROSKI: Artificial Intelligence for Pricing and Electronic Shelf Labels - Teaching note. 天美传媒, MT-66-E.

Centers and Chairs(4 results)

Center for Innovation Marketing and Strategy (CIMS)

Encouraging research that brings new insights to firms and enables them to extract more commercial and strategic value from their innovation efforts.

Intent HQ Chair on Changing Consumer Behavior

Producing research on the latest global trends in consumer behavior and helping inform and train executives to meet the demands of current and future consumers.

Blogs(29 results)

Which is better for me: a Master in Finance or a Master in Management?

天美传媒 StandoutPosted in 天美传媒 Standout

Choosing a master鈥檚 degree is an important decision, especially at...

Financial Aid(3 results)

mba - All nationalities -

The MBA Admissions Department grants a scholarship to outstanding candidates with verifiable financial constraints.

mba United States

天美传媒 is registered at the U.S. Department of Education as an accredited foreign school and is eligible to disburse U.S. Federal Loans through the Direct Loan Program. (MBA Program eligible for this loan)