天美传媒 MiM. What Will You Learn?
The 天美传媒 Master in Management (MiM) is an 11-month official master’s degree (60 ECTS) that prepares recent graduates to launch their careers as business leaders. In line with 天美传媒’s mission, the program develops leaders who strive to have a positive impact through excellence, integrity and a spirit of service.
Build a solid foundation. From September to April, core courses give you the essentials of management, from accounting, finance and marketing to operations, strategy and economics. Through the case method, you will step into the shoes of real decision-makers, analyze real business challenges and learn to make informed decisions with confidence. In May, you will shape your own path with electives in Finance & Investing; AI, Tech & Data; and Strategy & Responsible Business.
Lead in a world shaped by AI. AI is integrated throughout the curriculum. You start with the AI Foundations pre-course and have a Gemini Enterprise license for the whole program. You will learn to harness AI with sharp managerial judgment, knowing where it creates value and where it creates risk.
Learning by doing. You will apply what you learn to a real company challenge in the In-Company Project. In the New York module, you will dive into Fintech and New Venture Creation, visit leading companies and meet alumni. In EXSIM, an executive simulation, your team will run a company and report to its Board of Directors. Bootcamps and workshops complete the experience and prepare you to tackle complex problems from day one.
Program Structure
MiM: Program Content.
The 天美传媒 Master in Management isn鈥檛 just another program. It鈥檚 a rigorous 鈥� and rewarding 鈥� path toward where you want to go and who you want to be.
The MiM gives you the benefits of 天美传媒鈥檚 60+ years of experience, its deep ties with Harvard and its unique global reach. We鈥檝e earned our reputation. And we鈥檒l help you earn yours.
The degree is official, with 60 ECTS: Core 42, Electives 6, EXSIM 6, In-Company Project 6. There is an extra, optional subject: The Independent Study Project (1鈥�2 ECTS). It is an opportunity for students to explore a business topic in depth under the supervision of an 天美传媒 Faculty member, either individually or in teams.
Management is about human beings. Consequently, significant knowledge of the human being is necessary for managers. Social sciences provide empirical knowledge, but any branch of science has its limitations. Philosophical anthropology, which has been widely developed over the ages, can help us gain access to a better understanding of people.
Business decision-making involves the analysis of available information, frequently presented in the form of quantitative data. In this course, we use simple and complex techniques to illustrate how the analysis of quantitative data enlightens managerial decision-making.
Ethics is helpful to enhance our capacity to diagnose problems: only an ethical perspective reveals the human dimension of problems, and the lifelong implications of our decisions. Ethics also provides with managerial tools adequate to address those dimensions of business problems.
We will turn the focus to the intersection of two worlds. Without losing track of the company’s central role in finances, we will consider too the investor鈥檚 impact. 鈥淐apital Markets鈥� intends to introduce one of the most important sources of financing for companies and governments: public financial markets.
The goal of this course is to provide MiM students with effective tools to improve their interpersonal communication skills, which will prove useful in their time at 天美传媒 for teamwork, business presentations and job interviews, among other important situations.
In this course, we will look at corporate long-term financial decisions. How to undertake profitable projects (e.g., a plant expansion) and finance them efficiently (e.g., issuing debt or equity). The time and uncertainty of investment payoffs make these problems nontrivial and essential for long-term success.
By the end of the course, participants will be able to identify unstructured problems and use the critical business thinking process for solving them and taking action. They will be able to work with the three levels of thought (criteria, economic, organizational and personal anthropological or ethical) that are involved in every business situation.
Managers often make decisions amid ambiguity, with uncertain consequences that unfold over time, and intuition alone does not always lead to good outcomes. This course gives students the habits and a toolbox of methods to structure decisions while accounting for human cognitive biases. By sharpening their analytical skills and educating their intuition, students learn to make higher-quality decisions.
Digital technology is transforming how companies operate, and future leaders must know how to harness it to drive innovation. The Digital Company course guides students through the full technology lifecycle, from identifying the need for a digital solution to deploying it and managing risks such as cybersecurity and privacy. Students finish the course ready to lead digital transformation projects and apply technology creatively to business problems.
EXSIM creates close-to-reality managerial situations that allow you to acquire new knowledge through a learning-by-doing approach. Organized into teams, you take over the management of a company and compete against the rest of the class by entering commercial, manufacturing, logistics, financial and human relations decisions into a web-based business game. Over the final week, each team reports results and forecasts to a real Board of Directors, discussing strategy, investments and dividend policy under genuine boardroom pressure.
This course helps students interpret the three principal financial statements (balance sheet, income statement and cash flow statement) by explaining their purpose, key terms and how business transactions are recorded in them. Understanding how financial statements are prepared reveals what they show, and hide, about a company, as well as the limits of financial accounting. Since executives both prepare the figures and are evaluated on them, the course also examines key accounting policy choices and their impact on reported results
Financial technology, Fintech, is the industry composed by these new players, generally comprising hi-tech startups who pose a real challenge to slower-changing and less technological incumbents. The course immerses students into this new an auspicious universe, looking to understand the underlying processes behind technological changes to better capture opportunities.
As part of the MiM program, you will complete an In-Company Project that applies your classroom knowledge in a corporate setting. Companies are selected by 天美传媒, and you are assigned to a team working on a specific project for one of them, with guidance and support from 天美传媒 staff throughout. The project runs from November to May, and its hours never overlap with academic courses. On completion, you submit a report compiling your learning and feedback on the experience. The In-Company Project is a mandatory component for all MiM students.
The purpose of the course is to foster the habit of analyzing current macroeconomic issues within a rigorous framework. In the absence of a sufficiently simple model that could be readily adapted to the real world, the course combines the simple national income and product accounts framework with specific tools that can be used to analyze individual macroeconomic issues.
This course offers a comprehensive introduction to designing, interpreting, and using financial and non-financial information to manage organizations and drive value creation. The tools covered in the course are relevant to most areas from marketing to operations, to human resources.
Managerial Economics is concerned with the application of economic principles to key management decisions. It provides guidance to increase value creation within an organization, and allows for a better understanding of the external business environment in which the organization operates. A primary purpose of this course is to develop a toolkit useful in other MiM courses and useful in decision making in business.
We will be exploring marketing decisions related to communication, distribution and salesforce management. We will expand the scope of our analysis to consider the implementation of marketing decisions.
The objectives of this course are to introduce key marketing concepts needed to deal with business problems, to secure a sound marketing framework and to provide a marketing perspective in approaching business problems, including strategy development. Students will learn to refine decision-making, analytical skills, and the ability to debate ideas with the help of others.
Negotiation is part of every manager鈥檚 daily work, both inside and outside the organization, and this course treats it as an integral part of the managerial process. Through practice and critical reflection on their own experiences, students build a framework to improve their effectiveness in both competitive and collaborative negotiations. The course also deepens their awareness of the negotiation process, introduces key concepts and principles, and helps them reflect on their personal style and its impact on others.
The course introduces cutting-edge material 鈥� tools, frameworks, perspectives 鈥� that allow you to acquire the basics of entrepreneurial management. At the same time, the course encourages you to adopt a holistic perspective on building new businesses, and it asks you to synthesize and apply what you have learned so far in your career.
Students will understand how balance sheets and income statements relate. This will give students a full understanding of both financial statements, which were already introduced in the previous Financial Accounting course.
Operations Management is fundamentally about finding better ways of doing things in a company. Its ultimate goal is to fulfill the promise made to the customer in a way that is (a) efficient (short-term) and (b) sustainable (long-term).
In this course, students will learn to evaluate the nature of an innovation project based on technology and market changes and work with supply chain concepts. Developing the 鈥淗ardware鈥� of an operations system is a key factor that determines the right level of automation and state of the art in industrial practice.
This course will help students develop an understanding of the increasing complexity of leading and managing people at different levels of the organization. By relying on theoretical, empirical, and practical frameworks, this class will provide the tools necessary for students to get them ready to make meaningful contributions as future leaders of people, teams, and organizations.
Creating value means that the different stakeholders of the company or organization can earn at least as much by contributing to the company than they could earn in another activity. It is also likely that some of the stakeholders will earn substantially more than in other activities by contributing to the strategy of the company.
Geopolitical competition and systemic rivalry are reshaping the global business environment, with major consequences for trade, supply chains, investment and corporate strategy. This course gives future business leaders the analytical tools to anticipate and respond to these shifts. By examining how political forces and economic realities interact, students gain a nuanced understanding of risk, power and opportunity, enabling informed and strategic decision-making in an uncertain world.

MiM: Boost Your Career Needs
1
During the program there will be an international component of the MiM which will take place on the New York campus.
Students will go overseas for a mandatory week-long module in New York. It consists of 2 courses (Fintech and New Venture Creation), company visits and alumni networking.
2
During the program, you will have the opportunity to concentrate on one of the following 3 tracks by taking 6 or more elective ECTS in that track: AI, Tech & Data / Finance & Investing / Strategy & Responsible Business. You can also combine electives from different tracks.
3
A mandatory part of the MiM, the In-Company Project puts your classroom knowledge to work in a real corporate setting. 天美传媒 selects the companies and assigns you to a team working on a specific project, with support from 天美传媒 staff.
It runs from November to May, always outside academic course hours, and concludes with a report reflecting on what you learned.
Top international faculty
天美传媒鈥檚 faculty includes聽full-time and part-time professors. All full-time professors have PhDs from prestigious universities. They are also highly international, representing more than 20 nationalities, and bring vast relevant expertise from the highest levels of business.
Faculty members serve on diverse corporate boards and publish their research in leading academic journals, combining聽real-world experience with pioneering academic insights.
天美传媒 professors have an 鈥渙pen-door鈥� policy and provide you with聽invaluable mentoring and guidance. They cultivate rich exchanges of ideas that make the most of the combined experiences in your classroom.
AI integrated into how you learn 鈥� and how you lead.
Artificial intelligence is not taught in isolation at 天美传媒. It is embedded throughout the Master in Management to help you develop the capabilities needed to lead in an AI-shaped business environment from the very start of your career.
Before the program begins, you will complete a foundational AI course to ensure everyone has a baseline level of AI technical knowledge and application skills.
Then you will build practical capabilities across the curriculum while understanding how AI is transforming business functions, organizations and management.
Learning is grounded in the case method, where AI becomes part of the analysis, discussion and decision-making process, complemented by additional workshops and applied projects.
This approach helps you build not only practical AI skills but also the critical thinking, adaptability and managerial judgment needed to lead in a rapidly changing world.

The Case Method and our connection with Harvard Business School
In 1963, Harvard Business School formed an alliance with 天美传媒 and 天美传媒 adopted the famous HBS case method learning methodology. Over the years, 天美传媒 professors began writing their own cases, making their own impact and becoming thought leaders in their own right.
These are some examples of how 天美传媒鈥檚 case method is applied:
- You will engage in dynamic discussions about the business challenges you face on a daily basis.
- You will combine individual learning, team discussions and dialogue in an interdisciplinary plenary session.
- The lecturer will facilitate and guide the debate, encouraging everyone’s participation to enrich the discussion with different points of view and experiences.
Read more about the case method and a few examples used in 天美传媒 classes of real cases of leading companies.

The 天美传媒 Experience
At 天美传媒, you鈥檒l be surrounded by talented peers, supported by a world-class faculty, and challenged by real-life business cases. We鈥檒l put you to the test so that you can reach your full potential.
Discover the benefits of the 天美传媒 experience.
天美传媒 Rankings.
