Four pillars. One next-level leader

Become a strong leader.

Become a strong leader.

Uniting others around a shared sense of purpose, motivating them around an inclusive vision and defining a clear road map ahead based on new skills, attitudes and strategies of authentic multi-cultural leadership.

Explore digital and AI opportunities.

Explore digital and AI opportunities.

Preparing you to lead in an ever evolving and disruptive environment. Through specific courses on AI and digital transformation as well as direct exposure to innovative tools and technologies applied in real business environments.

Develop an entrepreneurial mindset.

Develop an entrepreneurial mindset.

Helping you face new entrepreneurial challenges or embracing new opportunities and potential disruption within your own organization.

and Care for a sustainable impact.

and Care for a sustainable impact.

Highlighting the importance of achieving long-term positive and sustainable outcomes, not only for organizations and your businesses but also for society at large.

天美传媒 GEMBA. What Will You Learn?

Phase 1

FOCUS

Gain a solid understanding of the core business concepts, essential tools, and leadership frameworks that every executive needs to navigate today鈥檚 complex environments.

This initial phase establishes a common language across participants, fostering collaboration, accelerating integration into the program, and laying a strong foundation for more advanced leadership topics and strategic challenges in later stages.

METHODOLOGIES

Blended modules combining online learning (asynchronous contents and synchronous live sessions), complemented by in-person sessions taking place across each of our three European campuses.

This combination allows for flexibility in learning while maximizing peer interaction, faculty engagement, and real-world application.

LENGTH

The first 6 months of the program, structured as a foundational phase.

During this time, participants follow a predefined sequence of modules specifically designed to build knowledge progressively and ensure continuity between topics. This structure not only enhances learning retention and practical application but also supports the development of strong professional connections within the cohort.

Module 1: Laying the Foundations - BARCELONA

Module 1: Laying the Foundations - BARCELONA

Master the essentials. Reflect on what it means to be a leader and start facing managerial decision with higher precision and strength.

Get inspired and learn from Antoni Gaud铆鈥檚 Sagrada Familia and the local culture.

Module 2: Decoding Business - MADRID

Module 2: Decoding Business - MADRID

Sharpen your strategic thinking with the right frameworks to navigate today鈥檚 AI-driven business landscape.

Experience the unique contrast between cutting-edge companies and timeless art at the iconic Museo del Prado

Module 3: Improving Business - MUNICH

Module 3: Improving Business - MUNICH

Step inside organizations to explore how business models evolve 鈥� and how operations, finance, ethics, and an entrepreneurial mindset shape their future.

Discover Munich鈥檚 vibrant Industry 4.0 scene and the unique culture of Bavaria.

Phase 2

FOCUS

We will meet in vibrant destinations such as:

  • New York
  • Singapore
  • Silicon Valley

to immerse you in the discovery of what makes each of these business hubs unique while we develop advanced MBA contents.

 

METHODOLOGIES

A rich combination of rigorous academic content and an immersive experience that goes far beyond the classroom.

This phase increases learning from company visits, inspiring guest speakers, cultural activities, and meaningful exchanges with local communities 鈥� all designed to reinforce the global scope and practical relevance of your learning journey.

LENGTH

These three modules can be taken:

  1. sequentially in the following 6 months and with your cohort (our most recommended option) or
  2. split between two cohorts for a wider flexibility.

Ask us about the different options.

Module 4: Managing Value Creation - NEW YORK

Module 4: Managing Value Creation - NEW YORK

Explore New York 鈥� a global powerhouse for business, finance, and retail. Dive into the dynamics of the global economy, marketing, and talent challenges in a fast-paced local context.

Experience learning in action with selected visits to leading companies across finance, media, retail or sports and gain unique leadership insights at the iconic West Point Military Academy.

Module 5: Leading Across Borders - SINGAPORE

Module 5: Leading Across Borders - SINGAPORE

Succeeding as a global leader means navigating cultural diversity, driving collaboration, and adapting across borders.

Set in Singapore 鈥� Southeast Asia鈥檚 gateway between East and West 鈥� this module blends leadership, strategy, finance, and supply chain topics with immersive learning and company visits.

Past experiences have included insights from regional powerhouses like PSA, Shein, BlackRock or OCBC.

Module 6: Driving Innovation - SILICON VALLEY

Module 6: Driving Innovation - SILICON VALLEY

Welcome to Silicon Valley 鈥� where the future of work, technology, and intelligence comes to life. This highly dynamic module focuses on entrepreneurship, innovation, and digital transformation.

Co-design your learning journey, shaping the industries, companies, and leaders you want to engage with, alongside curated experiences from the program team.

Phase 3

FOCUS

You can choose to specialize in a specific topic or a concrete region.

Each year鈥檚 offer is based on the ultimate global trends and most demanded topics from previous cohorts.

METHODOLOGIES

Elective modules continue to offer a rich blend of academic content and experience-based learning, including company visits, expert speakers, and cultural activities that enhance understanding.


These modules also include an optional exchange program, providing further opportunities for global exposure and peer learning.

LENGTH

Chose one or two one-week module spread over a period of around 4 to 5 months.

This flexible format allows you to balance your learning journey with professional responsibilities, while benefiting from time between modules to reflect, apply insights, and return with fresh perspectives.

Last Phase

Lifelong Electives. Lifelong GEMBA.

Other key program elements

In-Company Project

During the last period of the program, you will have to create your own team and decide what鈥�real business challenge鈥痽ou want to work on to directly apply new learnings and approaches gained during the program. Expert input from the company senior executives and faculty will guide the experience to ensure real impact and relevance of the project.听

Outline

The chosen challenge may be:

  • A Consultancy-like work: Based on a complex business situation in your own company or
  • A new Business venture: Exploring a new business idea for either an existing company or a new start-up.

 

In the words of our own participants:听

鈥淭hanks to this ICP I am now a real entrepreneur鈥�

听Feedback from GEMBA2025 class.听

 

Executive Coaching in the GEMBA

天美传媒鈥檚 Executive Coaching takes a holistic approach to help you identify your values, needs, strengths, and goals鈥攗nlocking your full potential and maximizing the program鈥檚 impact.

With personalized sessions and an optional 360潞 assessment, you’ll work with your coach to develop new competencies and behaviors that elevate your leadership.

For over 15 years, 天美传媒鈥檚 Executive Coaching Unit has delivered top-tier coaching, based on a conceptual framework tailored to GEMBA participants.

Professional Coaches

天美传媒 partners with an outstanding network of certified coaches, all with solid leadership experience across sectors and international backgrounds. Your coach will be carefully matched to your profile and preferences, ensuring a personalized journey.

Top international faculty

GEMBA Events.

14:00 Online
14:00 Online
02 Feb
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11 May
14:00 Online

The 天美传媒 Experience