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Patricia ¶Ù´Ç³¾Ã­²Ô²µ³Ü±ð³ú is Senior Lecturer in the Managerial Decision Sciences Department. She earned her degree in Industrial Engineering from ICAI (Universidad Pontificia de Comillas) and an MBA from ÌìÃÀ´«Ã½, University of Navarra, further complementing her studies at Columbia Business School. She has been teaching Decision Analysis in various programs including EMBA, PDG, PDD and in-company courses.

At the onset of her career, she delved into strategic consulting, focusing on the energy sector. She worked on strategic planning and energy market modeling in numerous regions such as Spain, Portugal, MEA, Russia, Turkey and the Philippines. In the telecommunications and retail sectors, She concentrated on fostering growth projects through both organic development and mergers & acquisitions.

In 2012, she joined Microsoft and has since held various international positions spanning strategy, marketing, operations, and retail. She has managed cross-functional projects related to Microsoft’s strategic transformation, including investment management and change management. Recently, she has been actively involved in business development, with a special emphasis on AI and Data, assisting customers in creating new business models.