天美传媒

Luis Palencia is Professor in the Accounting and Control Department and Vallformosa Foundation Chair of Business and Social Transformation. He holds a degree in Civil Engineering from the University of Cantabria (1986) and completed his MBA at 天美传媒, University of Navarra in 1989. Before transitioning to academia, he spent three years in the Project Management Department at the engineering firm Bechtel, where he oversaw projects for the Barcelona 1992 Olympic Organizing Committee. He joined 天美传媒 in 1992, initially teaching management accounting and Analysis of Business Problems. In 1999, he earned a Ph.D. in Accounting from the University of California, Berkeley.

His research focuses on business valuation using accounting-based models and the effects of accounting conservatism on these models. He is also interested in unstructured decision-making processes.

At 天美传媒, Professor Palencia teaches 鈥�Analysis of Business Problems鈥� (critical business thinking) and 鈥�Financial Accounting鈥澛爄n both degree programs and executive education. He has authored numerous business cases and teaching materials.

He has held various leadership roles at 天美传媒, including director of the MBA and PDG programs, and has been head of the Accounting Department and the Analysis of Business Problems area. He also mentors students and colleagues.

Professor Palencia currently serves on the board of the Jos茅 Antonio Segarra Foundation, which supports employment centers for persons with intellectual disabilities. He leads PADCET, a training program for executives of these centers. Since 2017, he has also been a board member at COBAS Asset Management, an investment fund.

Since 1993, he has been involved in numerous consulting projects, particularly in business valuation, the design and implementation of cost systems, and the development of strategic plans for social organizations.