Indra Chair of Digital Strategy
Chair: Josep Valor
Trends such as mobility, social networks, the cloud and big data are manifestations of a much deeper change: the digital revolution. Companies must think about how to balance and combine apparently contradictory skills and attitudes: taking on risk, innovating and launching new projects, while maintaining the caution needed to ensure the stability and profitability of the business model.
In this context, the Indra Chair of Digital Strategy was created in 2014, with the aim of creating new strategies transforming the digital sector and the companies operating within it.
The Chair organizes symposia and international conferences, collaborates in the 天美传媒 Executive Education programs and offers regular sessions in 天美传媒鈥檚 Alumni Learning Program. Its activities are integrated into 天美传媒鈥檚 Information Systems Department.
Research areas.
- The effects of smart infrastructures on the business models of companies that provide services for these infrastructures or use them to deliver their services.
- The use of social networks as a source of big data so that companies can adapt their business model to the 21st-century client.
- The digital revolution and productivity.
- Mobility and 24脳7 connectivity, with the opportunities to redefine relational models that this represents for companies.
- The transformation of the digital sector with the aim of creating a model of sector change.
- Client relationships and digital marketing.
Chair.
is an emeritus professor of Operations, Information and Technology. He holds doctorate degrees in Operations Research from the Massachusetts Institute of Technology (MIT), in Medical Engineering from the Division of Health Sciences and Technology of Harvard Medical School and MIT, and in Industrial Engineering from the Universitat Polit猫cnica de Catalunya. His research centers on the impact of IT on industrial structures and competitiveness. The results of his research have been published in the International Journal of Electronic Commerce, Knowledge and Process Management, and聽he has published several books related to information systems management.