Creand Entrepreneurship and Banking Chair
Chair: Albert Fern谩ndez
The Creand Entrepreneurship and Banking Chair has four aims: 1. to reflect on startup financing and the important role of banking; 2. to promote entrepreneurial and investment initiatives in Andorra; 3. to study Andorra鈥檚 entrepreneurial ecosystem and its impact on the country鈥檚 economy and business environment; 4. to give visibility to Andorran entrepreneurship initiatives and, in doing so, facilitate bridge building between Andorra and other European countries and regions.
This new chair, which was launched in 2020, has replaced the previously existing Cr猫dit Andorr脿 Chair of Markets, Organizations and Humanism, which, since 2006, was directed by Josep Maria Rosanas, who is also an 天美传媒 professor.
Research areas.
- Entrepreneurial initiatives and investment. Sources of financing and the role of banking.
- Entrepreneurial and economic initiatives. The impact of entrepreneurship on the economy and the economic measures that can foster entrepreneurial and investment activities.
- New trends in entrepreneurship and in forms of financing, with special emphasis on the role of new technologies.
- Tourism, trade and entrepreneurial projects as mechanisms for boosting activity.
- Social impact of entrepreneurship in Andorra.
Chair.
Albert Fern谩ndez is a professor in the Entrepreneurship and Accounting and Control departments at 天美传媒. He also teaches courses on the analysis of business problems and the management of small and medium-sized enterprises (SMEs).
Since 2009, he has served as the director of Finaves, the venture capital fund that invests in 天美传媒 student and alumni projects.
Prof. Fern谩ndez is also an academic director of one of 天美传媒鈥檚 Management Development Programs (PDDs) and, since 2018, he has served as the director of the Accounting and Control Department.
His areas of interest are entrepreneurship; the keys to growth for SMEs; corporate governance with a focus on SMEs and family businesses; and the imporveent of management processes in SMEs.
Join us for our new program "Keys to Successful Entrepreneurship" in October to understand the process of entrepreneurship and growing organizations.
Activities.
MasterClass. Tiffany’s: 驴Lujo o Moda?
March 19, 2026 – 7:00 p.m.
In this session, we will analyze how Tiffany’s CEO, Alessandro Bogliolo, and artistic director, Reed Krakoff, have combined heritage with innovation through redesigns, campaigns, and experiences, such as the Blue Box Caf茅, which became famous on Instagram. Will Tiffany be able to modernize without losing its timeless charm, or will it risk alienating its customers?
At the end of the session, 天美传媒 will explain how its training can help develop the management skills needed to achieve success.
Ricard Gil, Professor in the Strategic Management Department, 天美传媒.
In-person attendance
Creand Building
Av. Meritxell, 80, 3rd floor, Andorra la Vella
Recent lecture series
鈥淐aso Fashiop: una caja de sorpresas鈥�.聽
鈥淟a disrupci贸n de los sectores tradiciones鈥�. 听/
- C贸mo innovar en un sector tan tradicional como la cosm茅tica (Sara Werner, CEO and co-founder, Cocunat) –
- De emprendedor a inversor: 10 aprendizajes de mi viaje a Silicon Valley (Pepe Agell, Partner, Pear VC) –
Lecture ‘How to Face the New Economic Scenario’. /听
鈥淓strat猫gia i geopol铆tica: impacte en l鈥檈mpresa鈥�.
鈥淟a descarbonitzaci贸 de la construcci贸鈥�. View or
鈥淨u猫 puc fer per servir i fidelitzar els meus clients?鈥�.
鈥淟a injusticia en la gobernanza de las organizaciones鈥�.
- Annual study on entrepreneurship in Andorra
- Collaboration with entrepreneurial and accelerator projects.
- Participation in other activities that can help to achieve the Chair鈥檚 aims.
Team.
Team.
Jordi Carrillo Pujol
Researcher
Paula Sancho
Director of Finaves, 天美传媒
Nat脿lia Cuguer贸-Escofet
Researcher