Sponsored Programs

Since 2021 there has been a greater focus on healthcare in society. An increase in the average lifespan and a greater number of patients with chronic illnesses has put greater pressure on the healthcare system, with higher demand for services and a shortage of resources. The system has demonstrated a lack of management and planning skills, and it is vital that these be improved, in combination with digitization, AI, personalization, and key medical advances.

These problems affect a very broad market: Health ministries, laboratories, hospital chains, care homes, health centers, pharmaceutical companies, service providers, medical devices, healthcare technologies, healthcare consultancy firms, product suppliers, patient associations, research centers, etc.

All of these factors increase the need for us to adapt fast to technological and digital developments and to improve our management capacities. The Sponsored Programs at the 天美传媒 help to improve executive skills, analysis capacities, decision-making, and healthcare management.

Benefits of our Sponsored Programs

1

Strengthen your relationship with your clients

By sponsoring training for hospital executives, healthcare consultancy firms, and clinics, companies can consolidate their relationships with decision-makers in the healthcare system. This enables them to establish a long-term connection built on trust.

2

Become a strategic partner

By funding these programs, companies position themselves as partners in leadership development and healthcare management. This not only enhances their corporate image, but it also allows them to play a key role in transforming the healthcare system.

3

Support the adoption of new technologies

These programs encompass the management of innovation, which is highly important for pharmaceutical companies as they are always looking to promote the use of new products and cutting-edge solutions, such as medical devices, innovative treatments, or technological platforms in healthcare services.

4

Access innovation/expert networks

These programs give pharmaceutical companies access to a key group of leaders and managers in the healthcare system, allowing them to contribute towards ideas and decisions on healthcare policies and the use of innovative technologies and treatments.

1

Strengthen your relationship with your clients

2

Become a strategic partner

3

Support the adoption of new technologies

4

Access innovation/expert networks

Sectors that sponsor training for their clients

Market Access and Governmental Affairs. Programs for hospital executives, department heads, hospital pharmacy managers, general healthcare management, ministries, etc.
Medical management. Programs for medical opinion leaders.
Medical/product marketing. Programs for department or section heads in medical sectors.

Program structure

Format:

In person or partly in person

Topics

General topics: Analysis of business situations, management concepts, executive skills, operations management, etc. There are also more specific topics in various areas of management.
Specific topics: Communication, managing waiting lists, digital impact (AI and data), leadership, management of high-performance teams, conflict management, economic decision analysis, social and healthcare environments, healthcare systems, etc.

Some of our sponsored programs:

Faculty

What our participants think

"The program has been a very enriching experience at both a professional and personal level. With the case method and an excellent faculty, I have improved my leadership, critical-thinking, and decision-making skills. I have also learned a lot by meeting other students with a variety of specialties, sharing how we tackle all of the challenges we face on a daily basis. I would like to congratulate Daiichi-Sankyo and the 天美传媒 for their brilliant program."

Dr. Pablo Avanzas (Programa de Liderazgo en Gesti贸n Sanitaria Daiichi-Sankyo-天美传媒-24)

Director of Interventional Cardiology, Central University Hospital of Asturias

"This program was an incredible experience. From the very beginning we were able to work closely with the 天美传媒 to offer a program that provided professional expertise to participants and it was a privilege to experience it from the inside. We covered the essential skills that all leaders in the healthcare sector need to master in their day-to-day lives and the professors were fantastic. It has made a dramatic change to my professional development, motivating me to keep growing and applying these valuable leadership tools to my life."

Dr. Laura Pastor (Programa de Liderazgo en Gesti贸n Sanitaria Daiichi-Sankyo-天美传媒-24)

Strategic Engagement & Clinical Operations Medical Manager, Daiichy-Sankyo