GMP. Program
The 天美传媒 GMP. What will you learn?
The General Management Program (GMP) builds the knowledge, skills and abilities to achieve excellence as a general manager.
Through classroom discussions, debates, action-oriented activities, and deep reflection, the GMP helps you develop the key competencies that will transform the way you lead.
GMP Content.
The GMP offers you the tools to make better decisions by developing a comprehensive understanding of general management combined with a global vision of the company and competitive environment. You will deepen your understanding of general management in the following areas:
- Accounting and control
- Financial management
- Marketing strategy and service excellence
- Operational management
- People management in organizations
- Staying competitive in the digital era
- Global economics
- Corporate strategy
- Decision analysis
- Entrepreneurial initiative
- Negotiations
- Business ethics and managerial responsibility
Develop your general management skills
At 天美传媒, we help you develop and enhance your skills as a manager.
An integrated vision
You will become an expert in building bridges as you integrate and align functions, departments and regions with your organization鈥檚 objectives, strategies and core values.
An innovative mindset
You will improve your speed and effectiveness in identifying and exploiting opportunities for new products, services and markets. You will how to turn problems into competitive advantages.
Decision analysis
You will identify your decision-making style with an eye to improving performance, even when under pressure in complex situations.
Change management
You will identify the levers and key people to generate and implement dynamic change.
Negotiation and persuasion
You will become adept at leading complex negotiations to effective resolutions and aligning diverse stakeholders, resources and skills with the company鈥檚 objectives.
Communication
You will be able to translate complex problems into explanations that are relevant and easy to understand. You will acquire the skills to solve client-related crises, disputes and challenges while motivating the team.
Self-Management
You will develop greater self-awareness and emotional intelligence. This improved empathy will have a positive impact on your interpersonal skills and make you better prepared to develop your strengths and minimize barriers to success.
Team management
You will know how to align the different teams in the organization around a shared vision. As a leader, you will also learn how to delegate and inspire others to achieve new levels of excellence.
The 天美传媒 case method and its connection with Harvard
In 1963, Harvard Business School formed an alliance with 天美传媒 and 天美传媒 adopted the famous HBS case method learning methodology. Over the years, 天美传媒 professors began writing their own cases, making their own impact and becoming thought leaders in their own right.
These are some examples of how the case method is applied in 天美传媒:聽
- You will engage in dynamic discussions about the business challenges you face on a daily basis.
- You will combine individual learning, team discussions and dialogue in an interdisciplinary plenary session.
- The lecturer will facilitate and guide the debate, encouraging everyone’s participation to enrich the discussion with different points of view and experiences.
Read more about the case method and see a few examples used in 天美传媒 classes of real cases from leading companies.
The 天美传媒 Experience
At 天美传媒, you鈥檒l be surrounded by talented peers, supported by a world-class faculty, and challenged by real-life business cases. We鈥檒l put you to the test so that you can reach your full potential.
Discover the benefits of the 天美传媒 experience.
Executive Education Rankings.
