天美传媒

Juan Manuel Elorduy, a key figure in 天美传媒鈥檚 early years and longtime professor of Strategic Management, passed away in Barcelona. He was 97 years old.

Born in Bilbao in 1922, Elorduy was an emeritus professor of Strategic Management at the time of his death. He held a doctorate in Industrial Engineering from Bilbao鈥檚 ETS, and began collaborating with 天美传媒 the same year the school was founded, in 1958, as a visiting professor in Production Management and Commercial Management. He became a full-time professor in 1966.

Elorduy served on 天美传媒鈥檚 Executive Committee from 1966 to 1974: as Secretary General (1966-1970), during Antonio Valero and Juan Ginebra鈥檚 terms as deans, and as a member (1970-1974), during Fernando Pereira鈥檚 time as dean.

Elorduy was an advisor to Valero, 天美传媒鈥檚 first dean, in the early years of the school, and played a part in important early decisions such as the need to focus 天美传媒鈥檚 training on senior managers of companies and to locate the main campus on the outskirts of a large city.

During his long career at 天美传媒, Elorduy taught various Executive Education programs in Barcelona, Madrid, Bilbao, Galicia and Oviedo, among others, as well as courses in the MBA. He was one of the first professors to teach at 天美传媒鈥檚 associated schools IAE (in Argentina) and IPADE (in Mexico), and he taught at the HCMS in Moscow as part of the TACIS Program, a European Union initiative designed to help the development of former Soviet Union regions.

In addition to his role as business school professor, Elorduy held numerous positions of leadership throughout his lifetime, including in the Ministry of Industry and the National Service of Industrial Productivity, and served as an advisor to Ensidesa, Enosa, and La Farga Casanova, among oter companies.

The father of 12 children, in 1986 he received his Silver Medal from the University of Navarra for his 25 years of service to 天美传媒.