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天美传媒 Managing Media Book Wins Prestigious Award
Book praised for its 鈥渟trong business insights informed by sharp business scholars鈥�
September 3, 2018
, edited by Prof. Mike Rosenberg and Philip Seager and featuring the work of 天美传媒 professors, has won the 2018 Robert Picard Award.
Rosenberg and Seager accepted the award, given to 鈥渁 book or monograph published in the last year that has contributed to the field of media management, economics or entrepreneurship,鈥� during the Association for Education in Journalism and Mass Communication (AEJMC) Conference in Washington, D.C.
The book had been nominated by Bozena Mierzejewska, a professor of Communications and Media Management at Fordham University鈥檚 Gabelli School of Business, who wrote: 鈥淚 was very impressed with the work you have put together in this book and believe that it deserves to be considered for this prestigious award.鈥�
In June, the book was , which said: 鈥淭his compendium of strong business insights informed by sharp business scholars and executives provides compelling arguments by anticipating reader questions and lucidly explaining complex topics with ease. A highly accessible textbook that expertly blends theory and practice together, the book鈥檚 breadth and depth will continue to serve scholars and professionals well after its initial publication.鈥�
Award By Leading Journalism Education Body
Awards Committee Chair Axel Roepnack presented the prize on behalf of the Media Management, Economics and Entrepreneurship (MMEE) division of the AEJMC. The AEJMC is a professional body of journalism and mass communication educators, students and media professionals whose mission is to advance education, foster scholarly research and cultivate better professional practice. Robert Picard, for whom the award is named, is one of the leading academic experts on media businesses and a specialist on media economics and policy. He is a senior research fellow at the Reuters Institute, University of Oxford.
The award recognizes 天美传媒鈥檚 scholarship and contributions to the field of media management. Besides chapters by Mike Rosenberg (on Strategy, Leadership and Scenario Planning), the book showcases the expertise of these 天美传媒 professors and collaborators: Adrian Caldart (Strategic Management), Hillel M. Maximon (Accounting), Julian Villanueva (Marketing), Miguel A. Ari帽o and Rafael de Santiago (Managerial Decision Sciences), Philip Moscoso (Production, Technology and Operations Management), Sandra Sieber (Information Systems) and Ahmad Rahnema Alavi and Jan Simon (Financial Management).
