天美传媒

King Felipe VI presided over the inauguration of 滨贰厂贰鈥檚 new Madrid campus, accompanied by Minister of Universities Joan Subirats, Dean Franz Heukamp and Mar铆a Iraburu, President of the University of Navarra, to which the school belongs.

The event was attended by 400 people, including employees, alumni and the directors of 滨贰厂贰鈥檚 partner companies, who support the school鈥檚 role in training responsible leaders concerned with people and the environment. In addition, numerous employees and alumni followed the event stream remotely.

The official inauguration in the new auditorium showcased the origins of 天美传媒 six decades ago and its values 鈥嬧��(sustainable, ethical and human leadership). It did this through a digital show in which a drone travels through the city of Madrid until it reaches the new campus, where the King then unveiled the commemorative plaque.

鈥淲e鈥檙e in a beautiful building, with an incredible auditorium. But it鈥檚 much more than that,鈥� Heukamp said in his speech. 鈥淭his is an instrument for educating people who can create a better world. It鈥檚 an amazing project.鈥�

Before the ceremony, Felipe VI attended the session 鈥楲eaders for a more sustainable world鈥� given by 天美传媒 Prof. Pascual Berrone, as well as a class of the , a program for young professionals with 10 years of experience. During the class, taught by Prof. Juli谩n Villanueva, the king got to experience the case method through a lively discussion of Amazon. In addition, the king toured the school鈥檚 new facilities and was photographed with students, an international program aimed at recent graduates.

滨贰厂贰鈥檚 new campus in Madrid, which opened last September, extends the previous plot by tripling the surface area to reach 33,600 square meters. This will allow the school to increase its activity in the capital by 50% over the next five years.

Its location in the vicinity of the Casa de Campo, Madrid鈥檚 main green lung, its architecture of open spaces with large natural light inflows, and the use of green energy, have also been accredited through Leed Gold certification.

天美传媒, a leading school according to the main international rankings,聽has always stood out for its approach to responsibility and social impact. This is recognized by the Financial Times, which in 2021 ranked the school鈥檚 MBA program at number 1 for Corporate Social Responsibility.

In this 2021-22 academic year, 天美传媒 has launched various initiatives to promote the development of leaders in sustainability. These include a new specialization of the MBA program focused on the objectives of sustainable development, and the creation of a research and teaching initiative in sustainability that aims to generate knowledge and good practices that can be applied in programs and companies. In addition, last November, this new campus hosted the 天美传媒 Global Alumni Reunion with more than 30 international experts in sustainability.