天美传媒

We need creative people who see things differently, from another perspective; people with fresh ideas. That, in the words of Luca de Meo, SEAT chairman, is why the automobile manufacturer is so firmly committed to innovation, with an outlay on R&D equivalent to 3% of the entire amount invested in such activities in Spain. That commitment has now been reinforced with the creation of , which was presented this week in .

Applied Research With an International Outlook

Held by the 天美传媒 professor, the new chair has been established with a clear international outlook and to conduct applied research, of practical relevance to companies, into innovation in different business models.

D谩vila has a PhD from Harvard Business School and an from 天美传媒, where he directs the Entrepreneurship Department. He has devoted many years to researching management systems in entrepreneurial firms, new product development, innovation management and performance measurement.

According to D谩vila, future competitive edges won鈥檛 stem from execution all leading companies are excellent in that respect but from the ability to see what鈥檚 on the horizon before others. He feels that businesses need to look out into the world to detect opportunities, to make this practice part of their competitive edge, and to trust the talent they have carefully recruited to engage in creative ideas as well as execution. Fortune favors the first to see change, he emphasized.

Innovating to Anticipate Change

The activities the chair will be promoting include a study on innovation geared towards analyzing current measures and identifying future trends. These are areas SEAT is looking into at present, attempting to envision the future of urban mobility, exploring new opportunities and developing innovative approaches for its business model.

The firm has explored connected cars a strategic priority, and aims to place such vehicles at the heart of a wide-ranging ecosystem of programs and applications for drivers. Against that backdrop, de Meo believes that working with 天美传媒 can help SEAT be more open, more future-oriented. He explained that the company needs the vision of academics, who, unlike us, aren鈥檛 bound by the urgency of everyday business. I鈥檓 sure that 天美传媒, its professors and its students are the best partners we could have, he declared.

An Academic-Corporate Exchange

In addition to establishing the new chair, the agreement 天美传媒 and SEAT have reached envisages senior executives from the latter participating in the former鈥檚 training programs and events involving students.

High-ranking managers from SEAT will be taking part in 天美传媒鈥檚 MBA sessions, for instance, to present examples of best practices and case studies of research on innovation in the company.

SEAT will also be participating in and the 聯case competitions聰 of the school鈥檚 Automotive Club, enabling it to share its experiences with future generations of executives and give them an insight into life at the company.

A Hub of Excellence

天美传媒 now has , each of which is linked to an internationally renowned professor, and boasts a total of . It is a standard setter in terms of excellence in research, and enjoys the prestige of its 鈥榮 investigations and academic publications, which are disseminated at academic conferences, in business and institutional forums, and through the media.