天美传媒

students from leading business schools in Europe, the US and Asia gathered at recently to test their ability to come up with real-life solutions for a companys digital expansion in the 天美传媒 Roland Berger International MBA Case Competition.

Over two and a half days, MBA teams analyzed as a relevant and current business case Ricoh Spain: Transforming the Business, which explores how the company should transition from offering mainly printing services to digital solutions. Participating schools included China Europe International Business School, Hong Kong University of Science and Technology, Kellogg School of Management, London Business School, and Tuck School of Business.

Acting in the role of consultants to Ricoh, each team had to work through the case and present their solutions before a panel of judges directly involved with the business. To make it as true to life as possible, the panel included the CEO of Ricoh Spain, Ram贸n Mart铆n, as well as IT Services Director of Ricoh Spain Miquel Soler, and two experienced partners from Roland Berger, Paul Jowett and Per Breuer.

London Business School won the competition after a hard-fought battle against 天美传媒 which won 2^nd place in the final round.

Launched in 1995 and sponsored by 天美传媒 and Roland Berger, the case competition is highly popular due its distinct relevancy to real-life business.

According to Albert Argente, a 天美传媒 team member, this helps raise the stakes during the competition, as feeling part of the company and as though you were a real consultant, makes you want to put more hours in to finding a solution.

By gathering together some of the world麓s most talented MBA students, the competition also fosters the sharing of ideas and contacts among the future business leaders.

Laura Loof, a participant from CEIBS, praised the way the competition provides a way to meet other MBA students and share experiences from other continents with people on the same track as you.

Being in the first of two years of the MBA, you are somewhat in a bubble, said Rashu Jindel, a fellow 天美传媒 team member. Stepping out of this bubble and getting to know people who are undergoing the same process and experiencing similar things in other schools during the competition is very refreshing.