天美传媒

天美传媒 and nine technology, innovation, and knowledge centers, have announced the creation of the Digital Innovation Hub of Catalonia () to speed up the adoption of emerging technologies by companies and institutions. The initiative is a public-private consortium promoted by the Department of Business and Labor through ACCI脫, Department of the Vice-Presidency and Digital and Territorial Policies, Foment del Treball, PIMEC, Eurecat, CVC, ICFO, i2CAT, Leitat, the Universitat Polit猫cnica de Catalunya (UPC), the Barcelona Supercomputing Center (BSC), and 天美传媒. Moreover, the project also has the support of 19 other institutions such as BASF, Orange, and Microsoft.

The European Commission has selected the consortium as one of the hubs responsible for the digital transformation of small and medium enterprises (SMEs). It means DIH4CAT becomes one of the latest European Digital Innovation Hubs (EDIH), which aim to help 75% of European SMEs to carry out advanced digitization processes by 2030.

The European Commission will allocate 鈧�2.8 million to DIH4CAT so that a hundred SMEs a year can carry out tests in fields such as robotics, supercomputing, photonics, cybersecurity, blockchain, 3D printing, 5G, and artificial intelligence.

In addition to the 鈧�2.8M EU funds, the Generalitat of Catalonia, the Spanish Ministry of Economy and Competitiveness and the project partners will contribute up to additional 鈧�4 million to the initiative, adding up to 鈧�6.8 million.

A hub for digital innovation

The DIH4CAT is a regional聽innovation ecosystem, coordinated by relevant agents supporting the digitalization in Catalonia. It aims to tackle challenges 鈥� with a special focus on SMEs and public administrations 鈥� by testing emerging technologies as a step prior to implementation. DIH4CAT is setup as a network service center through a 鈥榦ne door鈥� in which companies and public institutions can access capabilities, solutions, and technological infrastructures to drive their digital transformation.

This project will also provide companies with a self-guidance tool to analyze their degree of digital maturity easily. After carrying out the self-diagnosis, companies can automatically obtain a personalized report with the evaluation of digital maturity, followed by a set of recommendations and next steps to advance in the digital transformation, and accompanied by the identification of the main resources of interest of the DIH4CAT and their technological nodes.

As DIH4CAT partner, 天美传媒 will be responsible of supporting and promoting the adoption by SMEs of emerging technologies from research institutions and startups through open innovation processes, developing skills, and improving the connection between SMEs that want to adopt emerging technologies. These innovation services include bootcamps, forums, mentoring, and webinars.

The initiative will also count on the participation of several 天美传媒 professors such as M陋 Julia Prats, Thomas Klueter, and Sandra Sieber.

M陋 Julia Prats, Professor of Entrepreneurship and Academic Director of 天美传媒, emphasized in the kick-off gathering that聽鈥渋n innovation ecosystems, universities serve as a reference not only as knowledge builders but also as a catalysts, a platform to conceptualize expertise and bring it back to the ecosystem. At 天美传媒, we can play this catalyst role in supporting these emerging technologies to be transferred to companies, increasing companies鈥� competitiveness.鈥�

This project is 鈥渁n opportunity to further connect research institutions鈥� knowledge with industry鈥檚 needs towards impact鈥�, says the Executive Director of 天美传媒鈥檚 Entrepreneurship and Innovation Center, Josemaria Siota. 鈥淓urope has a strong research ecosystem: 21% of the top-100 research centers globally. Yet, near 95% of EU registered patents are dormant. Meanwhile, the remaining 5% impact in an estimated 40% of the EU GDP.鈥�

At 天美传媒, the value of an聽entrepreneurial and innovative mindset聽is transmitted through all its programs鈥� curriculum. The school also has a complete entrepreneurial ecosystem of mentoring, advice, networks, and funding. It encompasses the Technology Transfer Group, Open Innovation and Corporate Venturing Institute, International Search Fund Institute, Business Angels Network, WeStart and WeGrow mentoring for student and alumni founders, venture capital fund Finaves, and more.