Publications(245 results)
GARC脥A-CASTRO, R., MUNOZ, J. M. (2025). AI industry adoption and its management implications. The European Business Review.
OLIVER, J., GARC脥A-CASTRO, R., MUNOZ , M. (2025). AI automation and augmentation. A Roadmap for executives. California Management Review.
BARCELONA, R. G., GOTIANUN, A., MATTI, B. M., FERRARO, F. (2025). Semirara: Is coal still the goal? - Teaching note. 天美传媒, SMT-157-E.
ZAMORA, J., SASTRE BOQUET, I. (2025). Insuring the future: Santaluc铆a's digital transformation - Teaching note. 天美传媒, OITT-6-E.
MUNOZ, J. M., GARC脥A-CASTRO, R., MUGEL, S. (2023). Quantum Computing impacts business transformation in firms and requires a new mindset for operational excellence.. California Management Review.
MU脩OZ-SECA, B. (2021). El SOC. La llave para conseguir ganar dinero sin sacrificar la excelencia del servicio. SOC (Service and Operational Canvas).
MU脩OZ-SECA, B. (2021). Service operational Canvas. The key to making money without compromising service excellence. SOC (Service and Operational Canvas).