Publications(10.233 results)
JUNQU脡 DE FORTUNY, E., LEE, J. (2021). Influencer typicality and brand reference group associations. ACR 2021 Seattle (virtual): volume 49. Seattle:
KYRIAKOU, H., LEE , H., GENC, Y., MARUPING , L. (2020). The Effects of novelty. Density and metaknowledge on digital market entry. Academy of Management Journal.
RIBERA, J. (2020). Business and management lessons learned from COVID-19. In Liebowitz, Jay (Eds.), The Business of Pandemics: The COVID-19 Story (pp. 1-12). CRC Press.