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DE TORO, J. M., BEL, I. (2005). Libro Blanco de la Prensa Diaria 2006. Madrid: AEDE (Asociaci贸n de Editores de Diarios 贰蝉辫补帽辞濒es). KASE, K. (2005). Essay on Japan's sports marketing to venture a hypothesis about the way it operates. Strategy and Sponsorship Review, pp. 1 - 6. NUENO, J. L., VILLANUEVA, J. (2005). El mercado de los seniors en Espa帽a. RENART, L. G., CABR脡, C. (2005). Getting the Most Out of CRM. Three Steps for Implementing a CRM Strategy. 天美传媒 Alumni Magazine (98), pp. 20 - 23.