Publications(1.289 results)
PAR脡S CANALIAS, F., RENART, L. G., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 823 - 840). Chicago [etc.]: Dryden Press.
RENART, L. G., PAR脡S CANALIAS, F., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong (Eds.), Principles of Marketing: The European Edition (pp. 303 - 311). Harlow, England: Prentice Hall.
CANALS, J. (1997). Universal banking : International comparisons and theoretical perspectivas. Oxford: Oxford University Press.
QUINTANILLA, J., FERNER, A. (1997). Multinationals, national business systems, and the management of HRM: The enduring influence of national identity or a process of anglo-saxonisation? In James Wickham [et al.] (Ed.), Official Proceedings of the Fifth IIRA European Regional Industrial Relations Congress - "The Employment Relationship on the Eve of the Twenty-first Century" (Dublin, Ireland, 26-29 August 1997). Vol. 4: The search for competitiveness and its implications for employment (pp. 91 - 110). Dublin: Oak Tree Press.
HUETE, L. M. (1997). Riu Partner Club. In Robert C. Lewis (Ed.), Cases in hospitality marketing & management (pp. 397 - 428). Chichester: John Wiley & Sons.