Publications(1.448 results)
RENART, L. G., PAR脡S CANALIAS, F., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong (Eds.), Principles of Marketing: The European Edition (pp. 303 - 311). Harlow, England: Prentice Hall.
PAR脡S CANALIAS, F., RENART, L. G., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 823 - 840). Chicago [etc.]: Dryden Press.
PAR脡S CANALIAS, F., RENART, L. G., GIL, P. (1998). Agencia de publicidad Aramburu, S.A. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 712 - 720). Chicago [etc.]: Dryden Press.
SANTOM脕, J. (1997). Spain straining at the leash to join EMU. Financial Times. Single Currency in Practice, 1 (4), pp. 12 - 13.