Publications(1.149 results)
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. (1993). After the wall: Marketing guidelines for Eastern Europe. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 396 - 410). Wokingham [etc.]: Addison-Wesley.
GUAL, J. (1993). La competencia en el sector bancario espa帽ol. Bilbao: Fundaci贸n BBV.