Publications(9.811 results)
NUENO, J. L. (1993). Mazola. In Stanley J. Paliwoda (Ed.), International marketing. Amsterdam: Butterworth-Heinemann.
PAR脡S CANALIAS, F., RENART, L. G. (1993). Cavas Masachs. In Stanley J. Paliwoda (Ed.), International marketing. Amsterdam: Butterworth-Heinemann.
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. (1993). After the wall: Marketing guidelines for Eastern Europe. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 396 - 410). Wokingham [etc.]: Addison-Wesley.
RENART, L. G. (1993). Agencia de Publicidad Aramburu. In Jean-Claude Usinier (Ed.), International marketing. A cultural approach (pp. 366 - 375). Harlow, England: Prentice Hall.
RENART, L. G., PAR脡S CANALIAS, F. (1993). Chemical Labour Grouping. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 71 - 90). Wokingham [etc.]: Addison-Wesley.
LOCH, C. (1992). Processing systems concepts for management. ORSA/TIMS Annual Meeting. San Francisco:
CAVES, R. E., GHEMAWAT, P. (1992). Identifying mobility barriers. Strategic Management Journal, 13 (1), 1 - 12. doi:10.1002/smj.4250130102.