Publications(9.621 results)
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. A. (1991). After the wall: Marketing guidelines for Eastern Europe. Sloan Management Review, 32 (2), 82 - 93.
LEGGETT, B. O. (1991). Management communications in a cross-cultural environment: Identification of needs and problems. In Chris Braecke; Hubert Cuyckens (Ed.), Business Communication in Multilingual Europe: Supply and Demand. Proceedings of the 1990 ENCoDe conference at UFSIA (pp. 201 - 213). Antwerp: University of Antwerp.
JOACHIMSTHALER, E. A., QUELCH, J. A., NUENO, J. L. (1990). Marketing opportunities in Eastern Europe. Sloan Management Review.