Publications(9.495 results)
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. (1993). After the wall: Marketing guidelines for Eastern Europe. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 396 - 410). Wokingham [etc.]: Addison-Wesley.
RENART, L. G. (1993). Agencia de Publicidad Aramburu. In Jean-Claude Usinier (Ed.), International marketing. A cultural approach (pp. 366 - 375). Harlow, England: Prentice Hall.
ROURE, J., KEELEY, R. (1993). The management team: A Key Element in Technological Start-Ups. In Michael W. Lawless, Luis R. G贸mez-Mej铆a (Eds.), Start-ups and Entrepreneurial Ventures (pp. 35 - 59). Amsterdam: Jai Press.