Publications(1.413 results)
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry. A struggling mobile software provider must decide whether to retreat, refocus, or rebrand. 天美传媒, EFC-5-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). CVWarehouse (A): Offline-and Online-Adventures in the Recruitment Industry. A female CEO who challenges mental and business models. 天美传媒, EFC-16-E.
PRATS, M. J., SOSNA, M., DARSCH, D. (2011). Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry. A struggling mobile software provider must decide whether to retreat, refocus, or rebrand. 天美传媒, EFC-1-E.
KASE, K., MARINELLI, F. (2010). Banco Santander. In Gregory G. Dess, G. T. Lumpkin, Alan B. Eisner (Eds.), Strategic management: Text and cases (pp. 109 - 140). Boston: McGraw Hill.