Publications(1.112 results)
MEL脡, D. (2008). Corporate social responsibility theories. In Andrew Crane, Abagail McWilliams, Dirk Matten, Jeremy Moon and Donald S. Siegel (Eds.), The Oxford handbook of corporate social responsibility (pp. 47 - 82). Oxford: Oxford University Press.
FERN脕NDEZ, P. (2007). Brand equity and brand valuation: Establishing guidelines for value creation. In K. Sangeetha (Ed.), Branding practices (pp. 158 - 167). Hyderabad, India: Icfai University Press.
URRUTIA DE HOYOS, I., ROBLES, G., KASE, K., MART脥, C. (2007). The internationalization of Club Atl茅tico de Madrid S.A.D.: Creating value beyond borders, a differential strategy. In Simon Chadwick, Dave Arthur (Eds.), International cases in the business of sport (pp. 205 - 221). Amsterdam: Butterworth-Heinemann.
ARGANDO脩A, A. (2007). Gross national product. In Robert W. Kolb (Ed.), Encyclopedia of business ethics and society (pp. 1045 - 1046). Chicago: Sage Publications.