Publications(8.421 results)
NUENO, J. L. (1993). Mazola. In Stanley J. Paliwoda (Ed.), International marketing. Amsterdam: Butterworth-Heinemann.
RENART, L. G. (1993). Agencia de Publicidad Aramburu. In Jean-Claude Usinier (Ed.), International marketing. A cultural approach (pp. 366 - 375). Harlow, England: Prentice Hall.
CAVES, R. E., GHEMAWAT, P. (1992). Identifying mobility barriers. Strategic Management Journal, 13 (1), 1 - 12. doi:10.1002/smj.4250130102.