Publications(66 results)
RENART, L. G., PAR脡S CANALIAS, F. (1999). Farggi. In Subhash C. Jain (Ed.), International Marketing Management (pp. 758 - 794). Storrs, Connecticut: Digital Publishing Company.
PAR脡S CANALIAS, F., RENART, L. G. (1999). Farggi. In Subhash C. Jain. (Ed.), Marketing Planning and Strategy (pp. 625 - 645). Cincinnati, Ohio: South-Western College Publishing.
HUETE, L. M., SCHOFIELD, M. (1998). NH Hotels. In Robert C. Lewis (Ed.), Cases in Hospitality Strategy and Policy (pp. 43 - 60). Chichester: John Wiley & Sons.