Publications(733 results)
RENART, L. G., VIL脌, J. (1994). L谩cer, S.A.-Euroalliance. In Johan Roos (Ed.), European casebook on cooperative strategies (pp. 57 - 75). Harlow, England: Prentice Hall.
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. A. (1991). After the wall: Marketing guidelines for Eastern Europe. Sloan Management Review, 32 (2), 82 - 93.
JOACHIMSTHALER, E. A., QUELCH, J. A., NUENO, J. L. (1990). Marketing opportunities in Eastern Europe. Sloan Management Review.