Publications(7.167 results)
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. (1993). After the wall: Marketing guidelines for Eastern Europe. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 396 - 410). Wokingham [etc.]: Addison-Wesley.
RENART, L. G. (1993). Agencia de Publicidad Aramburu. In Jean-Claude Usinier (Ed.), International marketing. A cultural approach (pp. 366 - 375). Harlow, England: Prentice Hall.
ROURE, J., KEELEY, R. (1993). The management team: A Key Element in Technological Start-Ups. In Michael W. Lawless, Luis R. G贸mez-Mej铆a (Eds.), Start-ups and Entrepreneurial Ventures (pp. 35 - 59). Amsterdam: Jai Press.
LOCH, C. (1992). Processing systems concepts for management. ORSA/TIMS Annual Meeting. San Francisco:
CAVES, R. E., GHEMAWAT, P. (1992). Identifying mobility barriers. Strategic Management Journal, 13 (1), 1 - 12. doi:10.1002/smj.4250130102.