Publications(8.552 results)
FERN脕NDEZ, P. (2007). Brand equity and brand valuation: Establishing guidelines for value creation. In K. Sangeetha (Ed.), Branding practices (pp. 158 - 167). Hyderabad, India: Icfai University Press.
URRUTIA DE HOYOS, I., ROBLES, G., KASE, K., MART脥, C. (2007). The internationalization of Club Atl茅tico de Madrid S.A.D.: Creating value beyond borders, a differential strategy. In Simon Chadwick, Dave Arthur (Eds.), International cases in the business of sport (pp. 205 - 221). Amsterdam: Butterworth-Heinemann.
STEIN, G. (2007). Challenges of a new CEO. PKU Business Review, 40 (11), 117 - 121.