Publications(956 results)
FERN脕NDEZ, P. (2007). Brand equity and brand valuation: Establishing guidelines for value creation. In K. Sangeetha (Ed.), Branding practices (pp. 158 - 167). Hyderabad, India: Icfai University Press.
FERN脕NDEZ, P. (2007). Once ideas para gestionar el patrimonio. Conservar el patrimonio. 天美传媒 Revista de Antiguos Alumnos (106), pp. 22 - 27.
FERN脕NDEZ, P. (2007). Eleven Asset Management Suggestions. Preserving Assets. 天美传媒 Alumni Magazine (106), pp. 14 - 17.
FERN脕NDEZ, P. (2007). Valuing Companies by Cash Flow Discounting. Ten Methods and Nine Theories. Journal of Management Science, 1 (1), 80 - 100.