Publications(6.092 results)
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. (1993). After the wall: Marketing guidelines for Eastern Europe. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 396 - 410). Wokingham [etc.]: Addison-Wesley.
RENART, L. G. (1993). Agencia de Publicidad Aramburu. In Jean-Claude Usinier (Ed.), International marketing. A cultural approach (pp. 366 - 375). Harlow, England: Prentice Hall.