Publications(588 results)
CANALS, J. (1994). Competitive strategies in European banking. Oxford: Oxford University Press.
RENART, L. G., VIL脌, J. (1994). L谩cer, S.A.-Euroalliance. In Johan Roos (Ed.), European casebook on cooperative strategies (pp. 57 - 75). Harlow, England: Prentice Hall.
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. (1993). After the wall: Marketing guidelines for Eastern Europe. In Chris Halliburton, Reinhard H眉nerberg (Eds.), European marketing. Readings and cases (pp. 396 - 410). Wokingham [etc.]: Addison-Wesley.
JOACHIMSTHALER, E. A., NUENO, J. L., QUELCH, J. A. (1991). After the wall: Marketing guidelines for Eastern Europe. Sloan Management Review, 32 (2), 82 - 93.
JOACHIMSTHALER, E. A., QUELCH, J. A., NUENO, J. L. (1990). Marketing opportunities in Eastern Europe. Sloan Management Review.