Publications(1.308 results)
OLDENBEUVING, H., GALLO, I. (2014). Repositioning Royco Minute Soup: Evaluating a Word-of-Mouth Campaign - Teaching Note. 天美传媒, MT-39-E.
PACHECO, D., KHOURY, T. (2014). Social movement intervention in industry development. The Role of industry structure and stage. 74th Annual Meeting of the Academy of Management. Philadelphia, USA. Philadelphia: Academy of Management.