Publications(499 results)
RENART, L. G., PAR脡S CANALIAS, F., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong (Eds.), Principles of Marketing: The European Edition (pp. 303 - 311). Harlow, England: Prentice Hall.
PAR脡S CANALIAS, F., RENART, L. G., SARD脕, J. (1998). Troll-AEG. The negotiation of an international strategic alliance. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing (pp. 823 - 840). Chicago [etc.]: Dryden Press.
MILLER, P. (1998). SSS software in-basket exercise - Response documents. 天美传媒, FHE-14-E.
RIBERA, J. (1997). Mercat de Vic - Exercise. 天美传媒, PE-51-E.
RENART, L. G., PAR脡S CANALIAS, F., SARD脕, J. (1995). Troll-AEG. The negotiation of an international strategic alliance. In Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett (Eds.), International business (pp. 801 - 819). Chicago [etc.]: Dryden Press.
RIBERA, J. (1994). Puente A茅reo Iberia - Exercise. 天美传媒, PE-30-E.
RENART, L. G., VIL脌, J. (1994). L谩cer, S.A.-Euroalliance. In Johan Roos (Ed.), European casebook on cooperative strategies (pp. 57 - 75). Harlow, England: Prentice Hall.