Publications(9.023 results)
EDSON ESCALAS, J., WILLIAMS, P., GALLO, 脥. (2025). Implications of brand purpose for consumer identity. In Ravio, Ayalla A. & Belk, Rusell (Eds.), The Routledge Handbook of Identity and Consumption. Abingdon, Oxon: Routledge.
SERRANO, A., MOSCOSO, P., S脕NCHEZ, E. (2025). PLD Space - Teaching note. 天美传媒, OITT-5-E.
LAS HERAS, M., P脡REZ DEL VALLE, J., SASTRE BOQUET, I. (2025). Castellers: The challenge of touching the sky - Teaching note. 天美传媒, DPOT-132-E.
MART脥NEZ ABASCAL, E. (2025). Review Exercises of Corporate Finance. 天美传媒, FE-61-E.
S脕EZ DE TEJADA CUENCA, A. (2025). Brands are ditching lifetime warranties鈥攂ut not because they鈥檙e taking advantage of you. Fast Company, New York, United States.