Publications(3.768 results)
S脕NCHEZ, J. M., ARTERO MU脩OZ, J. P., BEL, I., DE TORO, J. M. (2007). La televisi贸n en Espa帽a. Informe 2007. Barcelona: Deusto.
FERN脕NDEZ, P. (2007). Brand equity and brand valuation: Establishing guidelines for value creation. In K. Sangeetha (Ed.), Branding practices (pp. 158 - 167). Hyderabad, India: Icfai University Press.