Publications(2.801 results)
RENART, L. G. (1991). Agencia de Publicidad Aramburu. En Jean-Claude Usunier (Ed.), Commerce entre cultures. Chicago [etc.]: Dryden Press.
GIL, P., PAR脡S CANALIAS, F., RENART, L. G. (1990). Agencia de Publicidad Aramburu. In Michael R. Czinkota, Ilkka A. Ronkainen (Eds.), International Marketing. Chicago [etc.]: Dryden Press.
GHEMAWAT, P., SPENCE A. M. (1986). Modeling Global Competition. In Michael E. Porter (Ed.), Competition in Global Industries (pp. 61 - 79). Boston: Harvard Business School Press.